The success of real estate sales depends greatly on the marketing strategy you use for the Property Sales you want to market. A coherent and clear marketing plan means success, the sale of the property.
Many privat vendors are worried about the lack of knowledge they have in the field. The good news is that the Internet offers amazing marketing options that are perfect even for people who have no experience in sales.
Posting the offer, the most important step.
Vendors are advised to use multiple promotional channels at the same time, the most important one being the Internet. For a period of 1-3 months, one can make your property appear first or among the top five in any search in this category on a dedicated site. Those who prefer the classic method can publish the sale announcement in a newspaper of interest or in a specialized publication. Finally, vendors can contract the services of more than one agency in the area where they live and eventually stimulate them with a higher commission than usual. Although, at first glance, the seller’s chances to close the deal are higher, large agency representatives say things are exactly the opposite. It is better to call one large agency with high exposure than ten. The sales period can reach a week, compared to half a year, if the efforts are dispersed.
Composing the offer in a fair and attractive way
The ad text must be descriptive and full of interesting details. Come with an interesting title that easily captures your attention. The entire presentation should provide information on the size of the property, the location and the price. If there is something very special and interesting about property, it should be mentioned in the title. Do not forget about the number of rooms, the number of bathrooms, the date of the last renovation, the condition of your kitchen and its appliances, the availability for a dressing room, a garden, a garage or even a swimming pool.
Avoid the clichés: splendid, charming, unique, spectacular, comfortable, breathtaking, especially and ‘you have to see it’. Selling properties should be based on professional photos and even video clips.
Art of negotiation in favor of the seller
Everyone wants to get as much out of the sale of property, but in the current market context, specialists recommend “the right price.” Until the official housing market indicator is available, vendors can follow the different indexes calculated by several sites and real estate agencies. At the same time, the price must be set in such a way as to leave room for a possible negotiation, and the sellers remain with some money to pay the commission of the real estate agency. Last but not least, landlords will benefit if they learn how to negotiate without giving too much of them. For example, the client will want a price drop, and you can agree with him, as long as he lets you release the apartment later.