What are the predictions for SEO Sri Lanka?
We know that search engine optimization is the most-talked Internet marketing strategy in today’s world. Almost every online business owner invest money in it today because he/she knows the importance of implementing SEO for taking the right position on the Google’s first search page. Well, that is the trend in other countries. How about Sri Lanka? It is safe to say that the demand for digital marketing strategies is on the rise over the past few years. The experts in the marketing industry have identified the importance of SEO Sri Lanka, and they explain it to online owners in our country.
The younger generation in our country is a group of new technology enthusiastic people. Over the past few years, the use of the Internet and online purchasing are continuously increasing. Anyway, when compared to developed countries such as the UK and US; the percentage of consumers who prefer online shopping over weekend shopping is very low in our country. Now, that is a challenge we have to overcome. The economic situation in Sri Lanka plays a crucial role here. People in rural areas don’t even have access to the Internet yet. Still, offline marketing strategies such as TV commercials and newspaper advertising are the top marketing strategies in our country.
The above-said facts suggest that the demand for digital marketing in Sri Lanka is yet in an odd state (when compared to developed countries.) So, should you invest money in SEO Sri Lanka? The answer is a “Yes.” The fact that we are getting used to SEO yet suggests that the demand for it will skyrocket over the next few years.
Anyway, it is difficult to say when it will exactly happen. We can see it up to some extent now. As experts in the digital marketing industry, we have got to know that business owners now pay much attention to Internet marketing strategies than they used to do in the 90s and early 21st century. Also, there is a visible increase in online buying and selling.
How about the situation in other countries? “According to media analysts at Borrell, SEO spending will reach $80 billion annually by 2020.” Well, we came across this prediction in an article written by an expert business writer. $80 billion annually by 2020 is a massive number. Google will make big money over the next few years. So, the demand for SEO will skyrocket in developed countries, and it is 100% sure now. People in developed countries are now putting the full-stop to weekend shopping. The majority of the consumers prefer online shopping method because it saves their time and money in the long run.
Can we guarantee the same increase in demand for SEO Sri Lanka?
We have to clear some doubts here. According to the present government, by the end of next few years; we have to settle trillions of bank loans. Our economy is in danger now. The value of the Rupee is continuously decreasing. Foreign investors fear to invest their money in our country due to the unstable economic situation. Well, even the local investors don’t invest their money in new projects these days. So, what would happen if we have to go through a financial crisis as a nation? Can we afford to go through a financial crisis as a developing nation?
OK, now let’s talk about how SEO Sri Lanka should be in the future.
All the search engines now focus on enhanced user-experience (especially, Google.) All Google’s recent algorithms are focused on enhanced user-experience. Well, that is how SEO should be. Over the past few years, scammers in the industry have invented bad strategies to rank their clients’ website on search engines’ first search pages.
Black hat strategies such as keyword stuffing, bad links, hidden texts, article spinning, and doorway pages are user-experience killers. Never let you search engine optimization company to use any of such black hat strategies on your business website. The same trend is applicable to Sri Lanka too. Well, people in our country may not know much about article spinning or keyword stuffing. But, they will get to know about it after a few years.
Even now business owners demand web designing companies to design responsive websites for their businesses. Which means business owners in our country have understood the importance of attracting consumers who hunt for products and services on the Internet via mobile devices (a good example; people in our country are also learning.) All these facts suggest that SEO Sri Lanka will focus more on user-friendliness or user-experience in the future. Technological knowledge and creativity — both are necessary for enhanced user experience.
If you ask from experts in the industry, “what position would you give for content in search engine optimization;” he/she would say, “content is the king of SEO.” So, content will play a crucial role in SEO Sri Lanka for the next few years too, which is good news for content writers in Sri Lanka. Why is content is important this much? Well, it is the core of your website. When someone visits your website; he/she will go through the content to understand your business, service, and products.
People don’t get impressed by colors, graphics, and images. They want answers to their burning questions. So, the content should answer all their questions, also; you should include quality content that will keep the visitor on your website without going to other websites (high bounce rate.) Do you have a plan to start your own SEO Sri Lanka company? Make sure you hire some qualified content writers then.
Should you choose SEO Sri Lanka as your future profession?
Well, the demand for digital marketing will skyrocket in the next decade. So, more vacancies will be available for digital marketing experts. But, that doesn’t mean you should choose search engine optimization as your future profession. You can start your own company, but think twice about working for a company. In Sri Lanka, web designers, web developers, content writers, and other experts don’t get paid enough for what they do. The monthly salary of a full-time qualified content writer is not more than 30,000 rupees.
Can you live a comfortable life with that salary? Well, you can witness it yourself by visiting job vacancy websites. Reputable SEO Sri Lanka companies have open vacancies, but the salary they offer is not more than 30,000 rupees for every expert, which is sad.
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