Get More From Your SEO Company Melbourne Relationship
Relationships are the keys to the success of two parties. Which means a solid relationship between an SEO Company Melbourne and a business owner will bring prosperity to both the parties. So, if you are a business owner who treats your SEO company just as a “service provider;” you better change your vision from today onward. Why should every business owner focus on client-agency relationships? How will you benefit from it? Will the agency say OK to building a close client-agency relationship? We cover several topics in this article, hence you will benefit from reading this.
In real life, maintaining any relationship is difficult. Trust is the main factor that keeps long-lasting relationships. Once trust is broken; it could be the end of it. Keeping up with the promises — an SEO Company Melbourne should keep with what they promised all the time. We know that achieving targets is not a piece of cake these days, but once you promised someone that you will help them achieve it; you got to do that somehow. A professional relationship is healthier than others. Some factors are there to consider at this point. Well, we will discuss every factor in detail here.
1) Communication: Giving all the clients the opportunity to express themselves and ask questions are the signs of a reliable SEO Company Melbourne. During the early stage of the relationship, the client might not express everything to you openly. Either he/she is not confident enough to share sensitive information about the business such as current SEO status, sales, and a Google penalty. Dragging this situation for a long time can damage the relationship in many ways. So, your agency’s environment should make the client feel secure about sharing sensitive business data. You can make it by being professional all the time. Yes, business owners fear SEO scammers today.
The first sit-down meeting with the client is a crucial one. The way you behave and answer the questions will determine whether the client will hire you or not. Well, effective communication does not end here. It should continue throughout the client-agency relationship. As the SEO Company Melbourne, give your clients a weekly call, providing an opportunity to give feedback and review. They may have something to say about a thing that worries them. Solving any issues and doubts before they become too big to manage is highly advisable here. If you did promise them a monthly progress report; send it without fail. Ignoring the monthly report means you break a promise.
2) Objectives: Measurable objectives help build a strong foundation (long-term and short-term objectives.) For example, changing SEO status within four months. Well, we don’t say that you should rank your clients’ website on Google’s first search page within four months. Anyway, the client should see at least some results. Both the parties should work together to fulfill objectives. Why the objectives have to be measurable? Well, only then you can measure the success. Would you keep your current SEO Company Melbourne or not? If they fail to fulfill objectives; what is the point of maintaining the relationship? So, the agency you have hired has to work harder to satisfy you. No business owner has time to waste on crap service providers. Remember, all your competitors are one step ahead of you all the time.
3) Adaptability: It’s not like in the 19th century. Business owners and service providers should change their ways according to the outside world. In other words, adaptability. Why should you change your ways not always, but when necessary? Well, let’s discuss the SEO Company Melbourne. A few years back, the service providers had their own fixed packages, and when the client comes for their services; the company did introduce those fixed packages to every client. The situation has changed now. The theory of “one package fits for all” is long gone now. So, the service provider changes their ways and packages depending on the client’s specific requirements. The end result is more productive so. The client gets what she/he exactly wants.
The client too has a role to play here. The experts in the SEO Company Melbourne may ask you to change the way you think. For example, some business owners ignore certain aspects of digital marketing (maybe Social Media Marketing.) Anyway, Social Media Marketing is essential to boost your SEO status and to get to the local customers. So, you should change your ways according to what the experts in digital marketing industry say. These experts know what suits your business the most.
4) Overcoming challenges as a team: Ranking a website on Google’s first search page is a challenge these days. So, one party cannot achieve it without the support of the other party. And, that is why almost every SEO Company Melbourne says, “consider us as a part of your team.” Well, you don’t need to pay them an additional salary. The factor we discussed above comes into play here as well. You should change your ways to accept each other’s teams as a part of your team. Well, the staff of most SEO companies readily work with the client’s team. So, as the business owner; you should train your staff to work with others as a team. That way, both the parties can overcome challenges, and you will be successful most of the time.
5) Get to know each other: Well, we talk about something important here. How should you meet your SEO Company Melbourne? Is it by a phone call or meeting them face-to-face? Anybody can say anything over the phone, but meeting them face-to-face will let you understand them in detail. Are they real experts? How did the person who conducted the first sit-down meeting answered your questions? Anything suspicious such as not sharing their SEO strategies with you — a sign that they have something to hide from you. Can you build a solid relationship with someone who hides things from you?
Some final words: Working as a team always brings prosperity to both the parties. Anyway, you should find the right SEO Company Melbourne that you can trust and work as a team. Even a romantic relationship won’t work with a cheater. So, the same applies to here too. A scammer in the industry will betray you. Our blog has ample of articles on choosing the right SEO Company Melbourne for your business, so we don’t cover that topic here. Should you have any more questions, please contact us today or meet us in person!