SEO Melbourne: Reasons Your SEO Strategy is Failing
Hello, business owners. It’s the part-2 of the series “SEO Melbourne: Reasons Your SEO Strategy is Failing.” In the last article, I highlighted top reasons for your SEO campaign to fail. This article also gives you good reasons leading to SEO failures. Let’s begin with “reason” 5.
5) Poor SEO contents: Well, the look of a website is an essential for giving a clear message about the professionalism of your products and services. So, some business owners think having a fancy website is enough. No, they are wrong. While a good design is a “must” to attract the customers, the search engines don’t get fooled by the fancy looks. Customers don’t visit your website to see the pictures and nice colors. They have a lot of questions to find answers. So, when your website lacks in answers to their questions, over time; your visitor number will go down.
“Good contents” is not all about attracting the search engines. Remember – your visitors are “humans”, not robots. A top-class SEO Melbourne company just doesn’t write contents for the search engines, they focus on the customers (humans) too. Make sure the visitors can find answers to their questions by visiting your website. If not, visiting your website would just waste their precious time. As a result, they will never visit your website again.
6) Your business is too competitive: The chance you are competing with Coca-Cola, and winning the battle is very-very low. Your product or service may be too competitive to win the market. OK, let me put it in this way: Let’s talk about smartphones. If you are looking for a new smartphone, what would you search on Google? Well, the reputable brands are Samsung, Apple, LG, Lenovo, and so on. So, your business may be producing a new smartphone. But the above mentioned top brands are stored in every customer’s mind. The majority of the customers (including me) who are on the hunt for a new smartphone (more than 90%) would type one the above brands in Google’s search box. In other words, no matter the number of SEO campaigns you hold, you might never see good results.
Competing with the bigger brands and winning is an unattainable dream on every small-scale business owner’s minds. I know it’s frustrating for start-ups and small-scale business owners, but that’s how the market runs.
7) Your Keywords aren’t effective: Choosing the right Keywords is the biggest challenge in getting the SEO campaign a success. Some managers and directors of companies tend to give their Keywords to the SEO company they hired. Well, you hire SEO Melbourne to get your business to the next level. So, why don’t you let the SEO firm to come up with the right Keywords?
Reputable SEO Melbourne firms analyze your market/service/product/trend and comply the list of effective Keywords. Well, you can always suggest Keywords to the SEO firm, but if they say “sorry, the keywords “you” have selected aren’t effective;” listen to them. Obviously, you must choose a reputable SEO Melbourne company to rely on them.
OK, I am stopping the part-2 at this point. Will meet with the final part of the series.