A complete guide to starting Wedding Videography Melbourne as a business
Hello, videographers. Here’s the part-4 of the series “A complete guide to starting Wedding Videography Melbourne as a business.” In the last article, I finished the equipment required for the business. So, now let’s see how you are going to get started.
Well, now you have the necessary equipment and mindsets to get going. Now comes a big challenge. Now it’s the time to get your business through to the customers. Attracting customers to your Wedding Videography Melbourne business is not an easy task. You must research the market thoroughly. OK, if you were a reputable videographer, you can attract customers saying “I am “that” reputable videographer. I started my own videography firm, so come to my business and get my service.” Anyway, I am writing this article for beginners who doesn’t have a name in the Wedding Videography Melbourne industry.
* If you feel that you are not ready to start your own business, you can sell your service to a local business owner.
* Google is your best friend for studying the market. Search for what’s selling well in your local area. What you are going to offer the customers depends on your talents. By combining these two factors (the trend in your local area and your talents,) you prepare the list of services you will be providing.
* It’s the time to think of a suitable name for your business. Don’t select a serious name, choose a fun and memorable name. Choose a name to stand out from the crowd. Well, you don’t select the name yourself. Why don’t you get ideas from your friends? Settle on fun, simple, unique, memorable, and a cool business name.
Your connections: You are just starting Wedding Videography Melbourne as a business, so you may not have a good budget to advertise in newspapers and magazines. But, you may have connections that can help you to get into the industry. It’s all about finding that first client. That first client is someone you already know. How about that friend who is getting ready for his wedding? You know he will look for a videographer for his wedding. Why don’t you offer your service to him with a good discount? When you capture his wedding in the perfect style, his friends would ask him, “who did this awesome footage?” That’s how you build your name in the industry. OK, if you have so much money to invest, you can advertise and hold promotional campaigns to promote your business.
Portfolio: Well, you know what is a portfolio. In this case, it’s your collection of sample videos that you did for your previous clients. Try to build up your portfolio even by providing free service. When a couple comes to you, the first thing they would ask is for a sample of your work. Your portfolio should have a quality collection. Imagine you don’t have a website yet (OK, you should have it when starting your Wedding Videography Melbourne business,) then you can keep your sample work in DVDs or in hard drives. Make sure these samples are readily available to show your clients. Having a blog is a great way to show your previous work to potential clients. I will come to the “website” in a next part of the series.
OK, it’s the end of part-4. I will meet you all again with the part-5 of the series.
